Technology is wonderful. But it can also feel cold and confusing. Best Buy recognizes so this. It’s why we produced a lot of content to help people use tech more confidently and creatively. Here are a couple I particularly like.
Creative Director
Connected Home
This digital-first campaign set out to simplify home technology. To do it, we let the technology do the talking. After all, we figured if tech is the problem, let it be part of the solution.
Halloween Haunted House
This project was equal parts fun and challenging. First we had to figure out ways people could use tech available at Best Buy to celebrate Halloween. Then we made entertaining how-to videos that showed exactly how to do it.