Caribou Coffee
While part of the agency was busy deving Caribou Coffee's new mobile app, another part was coming up with its launch campaign. That was my part. We stayed true to the playfulness of the brand, but went a little wild with a new expression of it. I mean, just look at that lil' metaphor.
Creative Director / Co-Writer
In-store posters caught people’s eyes and imagination.
An Instagram campaign showed the world through Lil' Bou's eyes. And rewarded followers with free coffee.
