CROPLAN Seed

Seed is a tough thing to sell. Farmers pretty much see it as a commodity. Plus, they tend to be brand loyal and trust their local seed dealer. Thing is, CROPLAN seed really is better. The brand just needed to get farmers’ attention so they could prove it. That’s what this 100% social campaign set out to do. It was an agile, low-budget project that was a ton of fun and opened doors for CROPLAN sales staff.

Group Creative Director