Taste is personal. It is why we stopped just short of defining Liberté yogurt in this campaign. Instead, we enticed foodies to try the premium yogurt and attempt to define it themselves.
Copywriter
:15 Pre-Roll videos made foodies’ mouths water and imaginations wander with placements across food sites.
As difficult as Liberté is to define, describing yourself may be tougher. But we gave people the chance on Facebook by pulling data from their posts, follows and such to create a fun, personalized experience.
Simple, sophisticated in-store signage drove awareness while creative sampling and couponing drove trial and purchase.
