Land O’Lakes
Part think tank, part social experiment and part good time, The Copernicus Project was an activation at SXSW. It included four interactive experiences that got people thinking about our food system and their place in it. It generated 315+ million impressions and 250+ news stories.
Group Creative Director / Co-Writer
Here’s a 2-minute overview of the 3-day activation.
The Truth About Biodiversity
A 9-foot high, 180-degree audiovisual experience that immersed viewers in the compelling and complex story of the earth’s shrinking biodiversity.
Food waste is a huge problem. To prove that everyone can help reduce it we made
Hopeless Hoptimist, a beer brewed with upcycled bread from local bakeries.
