WinField United — Mark Andersen

WinField United

Agriculture marketing is overgrown with tired clichés and worn-out photography. We helped WinField United buck that trend. We stripped away the earthy colors, the sentimental imagery and the trite claims. Instead, we instigated honest conversations and introduced bold design. WinField United became the confident, norm-breaking, forward-thinking partner farmers have been waiting for. We called it Honest Ag.

Creative Director / Co-Writer

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Social and digital confidentally addressed ways WinField United helps farmers and pointed out falisies in the industry.

We launched the campaign with a mini book placed in
leading ag publications. (Yes, print is still important to farmers.)

And like Honest Ag itself, we got creative and bold with media placement.