Impulse Dynamics

Impulse Dynamics is dedicated to improving the lives of people with heart failure. Their innovative device and therapy – the Optimizer CCM system – is improving the quality of life for heart failure patients. Just as importantly, it’s giving these people much-needed hope.

Creative Director / Copywriter

This video tells the story of Lucy, her grandmother and the new hope they have.

A geo-fencing social campaign targeted Cardiologists attending the Heart Rhythm Society conference to let them know about the new hope Impulse Dynamics offers them and their patients.

Pre-show teaser posts on LinkedIn and Facebook got attendees’ attention as soon as they got to the conference.

In-conference posts reinforced our message of hope and drove attendees to Impulse Dynamic’s booth.

Post-show posts followed attendees home and reminded them of the hope Impulse Dynamic’s therapy offers them and their patients.

This simple explainer video helped Cardiologists and their patients better understand Impulse Dynamics’ advanced technology.

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