Axonics
Adult incontinence is much more than embarrassing. It deeply affects people’s confidence, relationships and enjoyment of life. We found the best way to start a conversation with them is to have real Axonics patients tell their stories. It worked. Our campaign helped Axonics grow enough to reach its goal of being acquired by Boston Scientific.
Creative Director / Copywriter
We got to know each person, then crafted a story that was truly theirs. This made each spot sincere and helped put the non-performers at ease.
